MAM
After WPP, Omnicom signs strategic deal with Twitter
MUMBAI: Last year somewhere at this time Twitter, the popular microblogging site went ahead to strike a partnership deal with the holding company WPP. The association was initiated between two to build more efficient campaigns. In this partnership, Twitter data was integrated into WPP’s media and analytics products.
Taking a step ahead, Twitter has now partnered with Omnicom Group. According to a report in Reuters, Omnicom Group’s media services division has signed a deal worth $230 million with Twitter that will integrate Omnicom’s automated ad buying unit Accuen with Twitter’s mobile ad exchange MoPub.
Various other international reports also state that the two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a ‘first look’ at new ad units and opportunities being developed by the microblogging site.
It will be interesting to see how the social networking site with the help of holding companies will sell out interesting ad inventories in the coming days.
Brands
Rahul Nag exits Pocket FM after four years shaping brand narrative
Communications leader departs after building audio platform’s global identity
MUMBAI: Pocket FM director – brands, communications and partnerships Rahul Nag has stepped down after a four-year stint, marking the end of a key chapter in the company’s brand-building journey.
In a reflective note, Pocket FM director – brands, communications and partnerships Rahul Nag described his tenure as “a bet on a story” that evolved into a globally recognised audio entertainment brand. He highlighted his role in shaping not just the company’s communications strategy but also the broader “audio series” category in India.
Joining in April 2022 as the first member of the communications function, Nag built the vertical from scratch, scaling it into a lean, high-impact team. His work spanned corporate storytelling, creator-led narratives and investor communication across India and the US, as the company transitioned through rapid growth and profitability phases.
“Pocket FM director – brands, communications and partnerships Rahul Nag said, ‘I helped shape more than a brand. I helped define a category,’” he noted, pointing to the platform’s evolution from a content app to a global storytelling brand sitting at the intersection of culture, technology and entertainment.
Nag also credited founders Rohan Nayak and Nishanth S., along with leadership including Prateek Dixit, for backing the long-term narrative-building approach that drove brand recall and consistency.
Before Pocket FM, Nag led communications at ShareChat during a period of hyper-growth and regulatory scrutiny. He also handled corporate communications at Mindtree Ltd during the high-profile L&T takeover battle, and held roles at Flock App.
His career has largely revolved around navigating high-stakes narratives, from crisis management to category creation, often during moments of intense business transition.
Nag exits at a time when Pocket FM is doubling down on global expansion and AI-led content innovation, leaving behind a communications framework that helped the brand move from being heard to being remembered. As he signs off, his next move remains undisclosed, but by his own telling, it is simply “on to the next story”.
