MAM
Affle India rides high on Adtech surge, poised for strong growth
Mumbai: As per Elara diet report, global adtech leaders like Trade Desk and PubMatic have seen an average 16.0 per cent year-on-year revenue growth in developed markets (DM), with Trade Desk outperforming at 27.3 per cent. The shift from linear TV to connected TV (CTV), which offers higher ROI, is driving this growth. Programmatic advertising is also gaining traction as CMOs seek better results from their ad spend.
Trade desk reported strong 25.9 per cent year-on-year growth in Q2CY24, while PubMatic saw a modest 6.0 per cent due to changes in a major DSP buyer’s strategy. Despite this, both companies are maintaining solid growth in the US, with Trade Desk’s International segment performing especially well.
The adoption of CTV is accelerating, with PubMatic’s omnichannel video revenue, including CTV, growing 19 per cent year-on-year, and Trade Desk seeing significant gains in CTV as well. Lower CTV ad costs are attracting more ad dollars due to higher ROI.
Google’s decision to retain cookies has eased concerns about rising data costs. PubMatic and Trade Desk are well-positioned, with Trade Desk’s Unified ID 2.0 gaining traction.
Affle India, with 26.8 per cent exposure to DM, is expected to benefit from these trends. The company is projected to see steady eight to 10 per cent growth in DM, supported by CTV adoption and increased programmatic spending. Its strong presence in emerging markets (EM) further enhances growth potential, with an expected 21.0 per cent organic revenue CAGR for FY25E-27E. Analysts recommend a “Buy” with a target price of Rs 1,727.
Affle India is poised to capitalise on the ongoing adtech trends, making it a promising player in the industry.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
