MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
MAM
Tanishq launches ‘Hues’ natural gemstone jewellery collection
Bollywood star Triptii Dimri fronts new campaign for Akshaya Tritiya.
MUMBAI: Tanishq has decided to add some serious colour to this Akshaya Tritiya and it’s doing so with a sparkling new collection that lets every woman paint her world her way. The Tata-owned jewellery brand has unveiled its latest campaign featuring Bollywood sensation Triptii Dimri, centred on its fresh ‘Hues’ collection of 100 per cent natural gemstone jewellery. The campaign cleverly positions natural gemstones as a powerful form of self-expression, celebrating how jewellery can mirror a woman’s mood, individuality and evolving personal style.
Conceptualised by Lowe Lintas, the film opens in a charming cobblestone square frozen in muted, neutral tones. As Triptii Dimri chooses a vibrant piece from the ‘Hues’ collection, the world around her bursts into rich, lively colours transforming storefronts, people and the entire scene into shades that reflect her choice. The narrative uses colour as a metaphor for how modern women are embracing fluid, emotion-led styling over rigid conventions.
Crafted in 18kt gold and inspired by the vibrancy of an Indian summer, the ‘Hues’ collection features exceptional natural gemstones including emeralds, amethysts, citrines, tourmalines and tanzanites. The designs incorporate sculptural silhouettes, cabochon cuts, bunching and layering techniques that create depth, luminosity and movement.
Titan Company Limited Pelki Tshering, Chief Marketing Officer of , said the collection marks a bold new chapter for Tanishq. “With ‘Hues’, we are responding to the evolution of the Tanishq woman who is increasingly expressive and drawn to jewellery that reflects her individuality,” she noted. “Triptii Dimri embodies this shift effortlessly.”
Triptii Dimri added, “The campaign captures that simple, instinctive feeling of choosing something based on your mood and how that choice can transform everything around you.”
The ‘Hues’ collection starts from Rs 30,000 and is designed for both everyday wear and special occasions. To mark Akshaya Tritiya, Tanishq is offering up to 20 per cent off on making charges, a flat Rs 201 off per gram on gold jewellery, the Festival of Exchange for upgrading old gold, and Best Gold Rate protection.
From muted greys to vibrant emeralds and citrines, Tanishq’s new campaign shows that when a woman chooses her jewellery, she doesn’t just accessorise, she colours her entire world. This Akshaya Tritiya, the brand is inviting every woman to write her story in her own vibrant hues.
