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New 'How this ad was made' feature reveals when AI created or edited advertisements
Experimental app lets users build playable gizmos using simple text prompts
Firefly's redesign swaps one-off prompts for project memory, betting that creative AI's next edge is continuity, not just generation
From creative production to campaign management, artificial intelligence is rewriting the rules of Indian advertising
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
