MAM
adidas to sponsor ITF Juniors’ Tournament
NEW DELHI: adidas India Marketing Pvt. Ltd. and the All India Tennis Association (AITA) announced the opening of the Adidas ITF Juniors’ Tournament.
The adidas ITF Juniors’ Tournament will be held from 30 January to 5 February at Delhi’s R K Khanna Stadium.
Sponsored by adidas for the third year running, the Adidas ITF Juniors’ Tournament is an AITA ranked tournament in the under 18 category.
“Tennis has always been a core focus for adidas and we are looking at aggressively promoting the game in India at three levels. First, through associations with key tennis events such as the ITF Juniors’ Tournament. Second, through the recognition of young talent through scholarship programmes such as adidas aces’. And third through the launch of high performance sportswear such as our recently launched Barricade III,” said Adidas India brand manager Sriram Darbha.
“As Sania Mirza recently proved, tennis in India holds immense potential. We believe platforms like this championship will help young Indian players make their mark on international tennis and prove that Impossible is Nothing,” he added.
Commenting on the launch, AITA secretary general and executive vice president Anil Khanna added, “We at AITA aim to cultivate young talent at the grassroots level and help India’s professional and amateur tennis players get international exposure. We hope to see Indian tennis reach new heights of success and we believe adidas, as a partner, will help our young players move in the right direction.”
The main draw will include 32 singles for girls, 32 singles for boys, 16 doubles boys’ teams and 16 doubles girls’ teams.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
