Promising a thrilling Kabaddi action and top-notch viewing experience.
It includes on-ground activations, branding, and "Safe Hands of the Match" award for most catches.
New show India's Laughter Champion will replace The Kapil Sharma Show on the weekend.
The three-day annual event is scheduled to be held between 5-7 May.
The multi-year deal aims at strengthening engagement with consumers across the country.
