MAM
Adidas signs up Zaheer Khan and Ashish Nehra
NEW DELHI: Adidas India Marketing has signed up with India’s fast bowling duo, Zaheer Khan and Ashish Nehra, to endorse its entire range of products, today.
The sports brand already has deals with cricketers Sachin Tendulkar and Virender Sehwag.
An official release informs that the contract with Khan and Nehra is for three years. This sponsorship is in line with the company’s philosophy internationally, of sponsoring the best athletes and sports persons to endorse its products. Khan and Nehra will endorse the entire range of Adidas products that include sports footwear, apparel and accessories the release states.
According to Adidas India marketing’s MD Tarun Kunzru, “Zaheer Khan and Ashish Nehra’s passion and commitment are among the character traits that not only make the duo one of the fiercest competitors and exciting players to watch in cricket, but also the perfect fit for our brand.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
