MAM
adidas celebrates its 70th anniversary with ‘Share Your Stripes’ campaign
MUMBAI: With over Seventy years of redefining the attitude towards sports & street culture, adidas celebrates the 70th anniversary milestone by enabling consumers to celebrate this landmark occasion by expressing their appreciation through sharing a stripe with their friends and family.
This unique activity is called- Share Your Stripes. For every two products you buy, you get to give a third one to any of your friends and family members for free. Here is your best chance to share, inspire and support someone to join the 3-Stripes family. Over the years, the brand has curated moments and memories which were replete with passion and the attitude of its athletes around the world- the desire to render the impossible possible, to push yourself further, to surpass limits, to break new grounds in creativity, to make every creator proud of sporting the 3-Stripes.
Speaking on this celebration, Manish Sapra, Senior Marketing Director, Brand adidas, India said, “At adidas, we believe through sport, we have the power to change lives. We have consumers who are passionate about adidas and they want to share & spread this love of the brand with their friends. We are excited about the opportunity that we would co-create with our consumers. Through share your stripes we are giving them a platform to do just that. It has been an exciting journey where our consumers and patrons have been an intrinsic part of the brand culture to Inspire, Collaborate & Create.”
adidas is celebrating the Share Your Stripes campaign globally, and it will see brand assets David Beckham, Mo Salah, James Harden, Caroline Wozniacki among others living the passion of the 3-Stripes with the consumers. Closer to home, in India, Ranveer Singh, Rohit Sharma, Rishabh Pant, Hima Das, Swapna Barman and Kuldeep Yadav will be spotted sharing the stripes with their fans.
The 70-year milestone will be celebrated from 14th June till 28th June 2019 in India.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
