adidas appoints MD & sales director for India

MUMBAI: adidas has appointed Claus Heckerott as its managing director for India.

Claus will report to adidas Group chief sales officer multi-channel market Roland Auschel.

Additionally, the sportswear brand has hired Frederic Serrant as sales director who will join from 1 April.
He will report to Heckerott.

adidas Group India MD Subhinder Singh Prem and COO Vishnu Bhagat have moved on from the company.

Heckerott is a Canadian national. He has around 14 years of senior management experience within the adidas Group. He last held the responsibility of VP finance global sales.

Serrant, a French national, joined the Indian team in January coming from France where he had held the position of sales director since 2007.