MAM
Adgcraft turns four, unveils ‘Adgcraft AI’ to power PR for India’s next-gen tech titans
MUMBAI: On its fourth birthday, communications agency Adgcraft is gifting itself a future-forward facelift with the launch of Adgcraft AI—a new PR vertical dedicated to AI-first brands, deep-tech disruptors, and digital pioneers shaping India’s innovation economy.
The announcement was made in Noida, with Surya Kant, CEO of AIC-BIMTECH, as chief guest, who shared insights on the ‘Digital India Revolution: Innovating Viksit Bharat’.
The move is well-timed: with the Union Cabinet greenlighting the ₹10,300 crore IndiaAI Mission, the country is surging toward global AI dominance. Government programmes like FutureSkills Prime and YuvAI are pushing AI literacy to the grassroots, while India has already muscled its way into the world’s top four AI ecosystems.
Aic-Bimtech CEO Surya Kant said, “We are living in a time where AI is changing the way we work, communicate, and solve problems. From education to healthcare to governance, AI has the potential to make systems faster, smarter, and more inclusive. But for this to happen, we need to make sure the work being done in this space is seen and understood by the wider public. That’s why I think the launch of Adgcraft AI is a timely and important move. It can help bring forward the stories of Indian innovators who are building practical, home-grown AI solutions. These stories can inspire many others and show the world that India is not just a consumer of technology, but a creator too.”
“We’re launching ‘Adgcraft AI’ to give a voice to the changemakers in AI. There are so many startups and companies doing great work in the AI space, but they often don’t have the support to make their stories reach the right audience. That’s where we come in. Whether you’re just starting out or looking to grow your reputation, Adgcraft AI is here to help you tell your story effectively,” said Adgcraft founder and managing director Abhinay Kumar Singh.
To kick off the launch, the agency also released a meaty whitepaper titled ‘The Age of AI: Industry Trends, PR Implications, and Adgcraft’s Vision’, unpacking how AI is disrupting traditional industries and why communications must evolve with it. From sector trends to strategic storytelling for tech-first founders, the report outlines how PR is no longer a nice-to-have but a necessity in India’s booming AI economy.
The campaign is being celebrated under the hashtag #4wdwithAdgcraft—a nod to four years of navigating the high-speed lanes of new-age comms, and now, veering straight into the AI autobahn.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
