Adgcraft wins PR mandate for Kalidas Ka Kathaalok storytelling festival

NEW DELHI: Adgcraft Communications has secured the public relations mandate for the second edition of Kalidas ka Kathaalok, a cultural storytelling festival organised by Samay Yaan in collaboration with the Indira Gandhi National Centre for the Arts (IGNCA).

The two-day event will be held on February 7 and 8, 2026, at Purana Qila in New Delhi, bringing together storytelling, theatre, music and visual art inspired by the works of Sanskrit poet Kalidasa.

As PR partner, Adgcraft will manage the festival’s strategic and creative media communications, amplifying its narrative of reviving ancient Indian thought through contemporary cultural expression.

The festival is themed around a time journey to Bharat nearly 2,000 years ago, inviting audiences to experience literature as a living tradition rather than a historical relic. Set within the historic fort complex, it will feature immersive experience zones, performances, ancient scripts, traditional attars and curated cultural installations exploring themes of love, nature, power and society.

Adgcraft Communications founder Abhinay Kumar Singh, said the festival offers younger audiences a creative gateway into India’s classical heritage, blending storytelling with performance and art to make tradition accessible and relevant.

Kathaalok project head Bharti Dhingra, said the collaboration aims to create an atmosphere of reflection and dialogue, allowing visitors to engage emotionally and physically with India’s cultural past within a historic setting.

Founded in 2021, Adgcraft Communications has expanded its presence across Noida, Lucknow, Mumbai, Gujarat and Bengaluru, working with more than 200 brands across sectors. The agency offers services spanning media relations, content strategy, corporate reputation management, crisis communication, public affairs and investor relations.