Digital
Ad-scrollers welcome VDO.AI’s new format puts static in motion
MUMBAI: Scrolling just got a serious glow-up. In a bid to rewire how static ads grab attention, advertising tech innovator VDO.AI has unveiled a first-of-its-kind In-Scroll Display Ad Format, breathing 3D motion and interactivity into the previously one-dimensional world of banner ads. This dynamic new format features a slick 50-50 split-screen design half static brand imagery, half immersive product storytelling. But the real twist? As users scroll through content, the ad responds with subtle 3D transitions and interactivity, making viewers stop mid-scroll and engage.
The result? A 25 per cent uplift in engagement rates, proving that the future of display isn’t just visible, it’s scroll-activated.
VDO.AI co-founder and CEO Amitt Sharma said, “This format infuses static creatives with vitality and dimension. As consumers grow more selective in their digital interactions, ads must not only be seen they must be felt. This format helps brands do both.”
Designed to work across desktop and mobile, the ad unit marks a step-change for marketers aiming to break the banner-blindness curse. The format brings storytelling to the scroll, letting users explore USPs, features, and even animations within the ad frame without clicking away.
VDO.AI, CTO Co-founder Arjit Sachdeva, added, “This is more than just a format, it’s a reimagination of what static ads can be in a performance-first world. We’re constantly evolving our ad tech stack to keep brands a step ahead in crowded digital spaces.”
As attention spans shrink and scroll speeds soar, VDO.AI’s latest innovation gives brands a tactile edge proof that in today’s digital game, motion may just be the new emotion.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
