Ad-sales veteran Anshul Mahajan jumps to JioStar as associate director

DELHI: Anshul Mahajan has taken on a new role as associate director at JioStar, marking a major career switch for the media-sales specialist with more than 15 years in the business. Mahajan, who most recently served as group head at Disney Star, has built his reputation on driving revenue, scaling partnerships and unlocking fresh business across India’s competitive broadcast and digital markets.

At Disney Star, Mahajan led high-stakes ad sales for Star Vijay, Star Pravah and Pravah Picture in the north region, spearheading revenue targets, managing key relationships and coaching young sales teams. His track record spans leadership roles at Sony Pictures Networks India, Zee Entertainment Enterprises, AIDEM Ventures and TDI International India, with earlier stints in office automation and IT at Pitney Bowes and Cognizant.

A hands-on negotiator with deep experience across genres and regions, Mahajan has worked with top brands, agencies and government institutions, earning a reputation for sharp business instincts and relentless hustle.

With JioStar building serious muscle in the media and entertainment arena, Mahajan’s next act promises high stakes, hungry targets and a bold chase for the next big win.