Ad Campaigns
A23 launches second edition of ‘Responsible Gaming’ campaign with Shahrukh Khan
Mumbai: Head Digital Works’ A23 has announced the launch of its new brand campaign with its brand ambassador, Shah Rukh Khan.
The brand has also unveiled new ad films under the campaign, aimed at showcasing its overall gaming prowess in a quirky yet relatable manner for rummy.
The new ad films highlight the four crore plus strong user base of A23 rummy players, depicting Shah Rukh Khan as the “Badshah” of rummy. The ad films also showcase various genres of rummy available on A23.
A23, furthermore, announced the launch of the second edition of its “Responsible Gaming” ads to reinforce its message and the brand’s belief in playing responsibly. The new ad films focus on the “how” of “responsible gaming” by educating viewers on steps they should take to limit their playing time, money spent, etc. while playing. The campaign films will run across multiple regional languages.
The second ad film illustrating the features of rummy will follow in the early weeks of September.
Earlier this year, A23 launched the “Chalo Saath Khelein” campaign that shed light on all its offerings, including rummy, fantasy sports, pool, and carrom, among others, coupled with a first-of-its-kind responsible gaming campaign. Amplifying and taking the message of responsible gaming to new heights, the latest films focus on how users can set daily limits and curtail the amount of time they play on the platform while enjoying gaming.
Speaking about the campaign, Head Digital Works founder and CEO Deepak Gullapalli said, “We have received a lot of love and acceptance from the audience on our platform over our journey and this would not have been possible without the way we positioned our brand. Today, as flag bearers of skill-based gaming in India, we believe it is imperative to reiterate the importance of responsible gaming from time to time to ensure that players are mindful of the amount of time and money they spend on our platform. This new set of advertisements is yet another step towards re-enforcing our brand’s message.”
Speaking about the new campaign, Shah Rukh Khan mentioned, “I am delighted that A23 has continued to build on its responsible gaming messaging in this campaign as well. We are still the only brand in this space to champion this cause, and A23 will continue to drive this point home.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
