TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
The F&B sector led with 28 per cent of celebrity-endorsed ads, emerging as the top contributor.
SRK was honoured with the prestigious Indian of the Year award for his contribution.
This collaboration marks a significant milestone for both ESS Global and the film industry
These AI regional anchors are set to redefine how news is delivered and consumed.
