From earning loyalty and embracing micro-communities to staying authentic and relevant, marketers at Indian Television.com’s Brand Wizards Roundtable discuss the evolving playbook for engaging Gen Z.
The marketing head of Hunger Inc Hospitality on why brands need to prioritise storytelling, cultural relevance and meaningful consumer connections over chasing every trend or marketing...
Meghana HS bags group head role at media giant after proving her mettle in performance marketing
The future of social media marketing is here, and it's more than just reels and shorts.
Influencers craft engaging promotional content to drive traffic, boosting the brand’s growth.
