e-commerce
Swiggy launches Builders Club to scale AI-led commerce ecosystem
Opens 3 MCP servers, 18 plus APIs for AI agents across food, grocery and dining.
MUMBAI: If apps were appetisers, Swiggy is now cooking up the kitchen itself inviting others to build the menu. Swiggy has announced the launch of Builders Club, a developer-focused programme aimed at turning its commerce stack into an open playground for AI-native innovation. Positioned as the next step after opening up its MCP infrastructure, the initiative shifts Swiggy’s role from platform provider to ecosystem orchestrator.
At launch, Builders Club will offer access to 3 MCP servers and more than 18 API tools spanning food delivery, grocery via Instamart, and dining through Dineout. The idea is simple but ambitious: enable developers, startups and enterprises to build AI agents, copilots and assistants that can perform real-world actions from ordering meals to booking tables.
Unlike a typical API programme, Builders Club is structured as an invite-led ecosystem. Participants apply, are vetted, and then gain access to tools, after which they are expected to build and showcase working integrations. The focus is not just on usage, but on contribution who builds, how they build, and how those integrations scale into deeper partnerships.
Under the hood, the initiative is powered by Amazon Web Services’ AI stack. This includes Amazon Bedrock for model access across providers such as Anthropic, Meta and Mistral AI, AWS Trainium chips promising up to 50 per cent lower training costs and 30–40 per cent better inference performance, and Bedrock AgentCore for framework-agnostic agent development.
A key layer in this ecosystem is “Skills” modular, reusable capabilities designed to help AI agents execute real-world tasks more efficiently. Builders Club acts as the convergence point for these skills, MCP integrations and a forthcoming builders platform, signalling a more structured push towards agentic commerce.
For participants, the pitch extends beyond access. Swiggy is offering live APIs with generous rate limits, direct engineering support, co-branding opportunities and potential growth partnerships for successful use cases. In effect, it is trying to seed an ecosystem where third-party innovation can ride on its infrastructure while feeding back into its core business.
The move comes as platforms globally rethink their role in an AI-first economy. Instead of building every feature in-house, companies are increasingly opening up systems to external developers who can experiment faster and at scale. With Builders Club, Swiggy is betting that the next wave of commerce innovation won’t just be delivered to users, it will be built with them.
e-commerce
Samsung taps AnyMind for AI live commerce across eight markets
Adds 4,450 monthly livestream hours; deploys AI avatars across Southeast Asia and Oceania.
MUMBAI: Lights, camera… algorithm, shopping just got a new host, and it doesn’t sleep. Samsung Electronics has partnered with AnyMind Group to scale its live commerce operations using the AI-powered platform AnyLive, marking a shift towards always-on, avatar-led retail engagement across eight markets. The rollout spans Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam, with Samsung set to introduce an additional 4,450 livestream hours per month across channels. In Southeast Asia, the streams will run across Shopee, Lazada and Samsung’s own brand.com platforms, while Australia and New Zealand will see AI avatars deployed directly on brand-owned channels.
A key highlight is speed and scale. Samsung was able to deploy 10 AI avatar-led livestreams simultaneously across eight markets with just a two-week lead time. The system supports three avatar formats studio-produced, pre-built from AnyLive’s library, and fully AI-generated avatars tailored for specific regions such as Australia and New Zealand.
These avatars are designed to interact with viewers in real time, responding to queries in native languages and local accents. The idea is simple but powerful: a shopper in Manila and one in Sydney can receive equally personalised product guidance, without the need for human hosts or production teams.
The move reflects a broader transition in retail towards what industry players are calling “hybrid commerce,” a blend of human-led engagement and AI-driven scalability. For Samsung, it signals a shift from scheduled broadcasts to a 24/7 engagement model that adapts to consumer behaviour across time zones.
AnyLive, the platform powering this shift, enables continuous livestreaming supported by AI avatars that not only interact with audiences but also track performance across both human and AI-led sessions.
The partnership also builds on AnyMind Group’s recent push into social commerce, following its acquisitions of Vietnam-based Vibula in September 2025 and Japan’s Bcode and MISM in January 2026 moves aimed at strengthening its capabilities in live streaming and vertical video production.
As live commerce evolves from a novelty to a necessity, the message is clear: in the race for attention, brands are no longer just going live, they’re staying live.
