iWorld
SonyLIV celebrates 5 glorious years
MUMBAI: SonyLIV, launched in January 2013, completes 5 years this month. The launch of SonyLIV set the tone for the OTT industry in India. Over the last 5 years, SonyLIV has grown with the digital ecosystem and garnered key insights on the rise of video content, engaging mobile experience, power of choice to the consumer, transformation in payment mechanisms, data science and machine learning to better understand consumer behaviour better. As a brand, it has also paved the path for other national and international players to enter this category in India.
Aligned to its vision of transforming the video-on-demand space with edgy, relatable, and top-notch content, SonyLIV has many first to its credit. Through the journey of 5 years, SonyLIV has not only introduced new content formats like original web-series, including those in regional languages but also established a presence in top Indian metros.
Sony Pictures Networks (SPN) EVP and head-digital business Uday Sodhi said, “We take immense pride in the fact that we introduced OTT to India. Over the 5 years, we have learned, grown and been a vital part in building the digital ecosystem in our country. Post the launch of SonyLIV, we have seen a number of home-grown players enter the field along with some international heavyweights. The presence of all these players has further helped increase awareness about OTT as a platform among Indians and created a competitive environment that is beneficial to the industry as a whole. On our 5th anniversary, we would like to thank our viewers, advertisers and partners for being part of this remarkable journey and take this opportunity to reaffirm our commitment towards providing great content and a supreme digital viewing experience. We LIV to Entertain and we will continue to entertain.”
SonyLIV also went beyond the ordinary entertainment and became the first OTT player to have over 4000 hours of food content and over 3000+ live matches and 4000+ hours of football action among other content. The brand has some of the best cricket properties and presently are the exclusive internet and mobile broadcaster for the India Tour of South Africa. SonyLIV has also enriched viewer experience by launching many contextual short films that not only entertain but also mirror trends in society.
SonyLIV is home to the widest range of sporting properties including cricket, football, tennis, WWE, UFC, basketball and much more.
The future for SonyLIV is towards more regional content acquisition and curation to cater to the rural audiences, which is where the next wave of consumption is estimated. SonyLIV is also building an app environment for lower bandwidth consumption. SonyLIV is taking strict measure and working closely with all partners to ensure no ad frauds happen while also ensuring brand safety.
Also Read:
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SonyLiv partners Pocket Aces, brings Filter Copy & Gobble originals
Regional OTT content more than just catch-up TV
iWorld
Kabaddi gets a digital raid on Sportvot streaming
National Senior Men’s Championship live from Vadodara 24–27 February 2026.
MUMBAI: Kabaddi’s national showdown just got a streaming tackle and Sportvot is the raider ready to score big. India’s leading sports streaming platform has bagged exclusive live-streaming rights for the National Senior Men’s Kabaddi Championship, organised by the Gujarat State Kabaddi Association and Vadodara Kabaddi Association under the Amateur Kabaddi Federation of India (AKFI).
For the first time, the prestigious tournament will beam nationwide from the Indoor Sports Complex in Vadodara between 24 and 27 February 2026. Thirty-five states plus Indian Railways and Services teams are expected to battle it out, making it one of India’s biggest kabaddi spectacles and a crucial proving ground for talent eyeing the Pro Kabaddi League. Defending champions Haryana return to guard their crown after a dominant run last time.
Every raid, tackle and do-or-die moment will be available live on the Sportvot app, letting fans, players, coaches and stakeholders follow the action from anywhere.
Sportvot founder & CEO Siddhant Agarwal said, “Kabaddi is deeply rooted in India’s sporting culture, and national championships like this are where the future of the sport is shaped. By digitising and live-streaming the National Senior Men’s Kabaddi Championship, we aim to give athletes the visibility they deserve and fans an experience that matches the intensity of the game.”
Gujarat Kabaddi Association organising secretary Tushar Arothe added, “As hosts of this year’s National Senior Men’s Kabaddi Championship, the Gujarat Kabaddi Association is honoured to welcome the best teams from across the country to Vadodara. We are delighted that Sportvot will be live streaming the tournament, giving supporters everywhere an opportunity to experience the passion and skill of our players in real time.”
With seasoned pros, rising stars and high-voltage clashes over four days, the championship promises edge-of-the-mat drama. SportVot’s coverage turns it from a regional rumble into a national spectacle, one tap away for fans who can’t make it to Vadodara. Get ready to cheer from the couch; the mat is set.
