iWorld
SonyLiv expands Suvonkar Banerjee’s role to lead Hindi originals
Executive will steer Hindi content pipeline alongside Studio Next role
MUMBAI: Streaming platform SonyLiv has expanded the mandate of Suvonkar Banerjee, appointing him to head Hindi originals while he continues in his role as creative director at Studio Next.
The move aims to strengthen SonyLiv’s Hindi originals slate. Banerjee will now oversee the development and creative direction of the platform’s Hindi content pipeline while continuing to guide Studio Next’s broader creative vision.
Banerjee joined Studio Next after a stint at Disney plus Hotstar, where he served as editor. His expanded responsibilities come amid a wider leadership restructuring at Sony Pictures Networks India, as the broadcaster sharpens its focus on digital growth.
Over the past year, SPNI has seen a series of organisational changes following the appointment of Gaurav Banerjee. These shifts have included portfolio realignments, consolidation of roles across business verticals and, in some cases, workforce rationalisation as the company recalibrates its operating structure.
The latest appointment signals a continued push to centralise creative decision-making within SonyLiv’s digital ecosystem, as the platform looks to build a more cohesive and competitive Hindi originals strategy.
iWorld
Instagram Edits marks one year with 130 plus new features
Launched April 22, 2025, app adds teleprompter, ideas hub, weekly updates
MUMBAI: From rough cuts to smart edits, Instagram’s in-house creator tool has quietly been polishing its own story, one feature at a time. Instagram Edits, launched on April 22, 2025, has completed a year in the market with more than 130 features added since debut, reflecting a steady push to evolve into an all-in-one content creation platform.
Developed by Meta in collaboration with creators, the app was initially rolled out with a basic toolkit, with product development continuing post-launch through weekly updates shaped by user feedback. According to Brett Westervelt, who leads the Edits team, the approach has been iterative build, test, refine, repeat.
Over the past 12 months, the platform has focused on simplifying core editing tasks such as trimming, captioning, and audio-visual adjustments. Among the additions is an in-app teleprompter, designed to help users record content more seamlessly, alongside tools for script reading and voiceovers.
But Edits is no longer just about cutting clips. The app has expanded into the ideation phase with an “Ideas” hub, allowing users to store references such as saved reels, audio clips, and notes. It also offers personalised recommendations, comment insights, and automated prompts to help creators plan content more efficiently.
On the community front, the platform has introduced creator-led templates and educational tools, enabling users to explore and adapt project files to learn editing techniques. The next phase is expected to deepen this ecosystem, with more advanced templates and collaborative sharing features in the pipeline.
Looking ahead, Meta plans to roll out enhancements including bilingual captioning, advanced colour grading, and speed control tools, alongside greater customisation options that allow users to tailor workflows and interface layouts.
As short-form video continues to dominate digital consumption, Edits appears to be positioning itself not just as a tool, but as a creator companion, one that’s learning, quite literally, on the job.
