eNews
Gracenote renews Google partnership to power AI discovery
Multi-year deal brings trusted entertainment data to Google’s AI experiences
MUMBAI: Metadata is getting a fresh lease of life as Gracenote and Google tune up their long-running partnership for the AI era. The Nielsen-owned data specialist has renewed its agreement with the tech giant, aiming to make entertainment search and discovery smoother, smarter and more intuitive across Google’s consumer services.
Under the multi-year deal, Gracenote’s curated metadata will continue to feed Google’s platforms, ensuring users receive accurate, up-to-date information about films, shows and sports. The collaboration also extends to Google’s AI-driven experiences, where structured content data is becoming the backbone of smarter recommendations and richer results.
Gracenote CEO Jared Grusd, said the partnership is designed to make it easier for audiences to find what they want to watch. He noted that the company’s carefully structured and human-verified data helps power more intuitive, AI-led content discovery, adding that the renewed deal marks a significant step towards better consumer experiences worldwide.
Gracenote’s data engine combines editorial expertise with machine-driven workflows and human oversight. The company says this approach allows it to maintain one of the world’s most comprehensive collections of entertainment metadata, which has supported content discovery and user interfaces across the industry for decades.
With more viewers leaning on AI-powered search and recommendations, both companies see the partnership as a way to keep entertainment information organised, accurate and easy to navigate. In short, as algorithms take centre stage, it is the backstage data that keeps the show running smoothly.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
