Nielsen's 2026 annual marketing report finds 91 per cent of Indian marketers expect bigger budgets, and they trust AI more than anyone else
Gracenote survey finds 26 per cent often cannot identify where to watch games
Nielsen unit says AI-first workflows cut metadata processing from days to minutes
Ad Intel AI combines verified media data with AI to help brands track rivals faster
Study finds 506 of 2,600 titles had fabricated AI metadata; 66 per cent expect AI to improve viewing
