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Study finds 506 of 2,600 titles had fabricated AI metadata; 66 per cent expect AI to improve viewing
Partnership brings real-time content intelligence to programmatic streaming ads
Multi-year deal brings trusted entertainment data to Google’s AI experiences
MUMBAI: Nielsen-owned Gracenote has brought in seasoned adtech leader Bill Condon as its first-ever head of advertising sales, signalling a sharper push into the fast-moving world...
INDIA: Nielsen’s Gracenote has launched Content Connect, a new platform that promises to drag connected-TV advertising into a more precise, program-level era. The tool gives agencies,...
