eNews
Gracenote renews Google partnership to power AI discovery
Multi-year deal brings trusted entertainment data to Google’s AI experiences
MUMBAI: Metadata is getting a fresh lease of life as Gracenote and Google tune up their long-running partnership for the AI era. The Nielsen-owned data specialist has renewed its agreement with the tech giant, aiming to make entertainment search and discovery smoother, smarter and more intuitive across Google’s consumer services.
Under the multi-year deal, Gracenote’s curated metadata will continue to feed Google’s platforms, ensuring users receive accurate, up-to-date information about films, shows and sports. The collaboration also extends to Google’s AI-driven experiences, where structured content data is becoming the backbone of smarter recommendations and richer results.
Gracenote CEO Jared Grusd, said the partnership is designed to make it easier for audiences to find what they want to watch. He noted that the company’s carefully structured and human-verified data helps power more intuitive, AI-led content discovery, adding that the renewed deal marks a significant step towards better consumer experiences worldwide.
Gracenote’s data engine combines editorial expertise with machine-driven workflows and human oversight. The company says this approach allows it to maintain one of the world’s most comprehensive collections of entertainment metadata, which has supported content discovery and user interfaces across the industry for decades.
With more viewers leaning on AI-powered search and recommendations, both companies see the partnership as a way to keep entertainment information organised, accurate and easy to navigate. In short, as algorithms take centre stage, it is the backstage data that keeps the show running smoothly.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
