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Gracenote renews Google partnership to power AI discovery

Multi-year deal brings trusted entertainment data to Google’s AI experiences

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MUMBAI: Metadata is getting a fresh lease of life as Gracenote and Google tune up their long-running partnership for the AI era. The Nielsen-owned data specialist has renewed its agreement with the tech giant, aiming to make entertainment search and discovery smoother, smarter and more intuitive across Google’s consumer services.

Under the multi-year deal, Gracenote’s curated metadata will continue to feed Google’s platforms, ensuring users receive accurate, up-to-date information about films, shows and sports. The collaboration also extends to Google’s AI-driven experiences, where structured content data is becoming the backbone of smarter recommendations and richer results.

Gracenote CEO Jared Grusd, said the partnership is designed to make it easier for audiences to find what they want to watch. He noted that the company’s carefully structured and human-verified data helps power more intuitive, AI-led content discovery, adding that the renewed deal marks a significant step towards better consumer experiences worldwide.

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Gracenote’s data engine combines editorial expertise with machine-driven workflows and human oversight. The company says this approach allows it to maintain one of the world’s most comprehensive collections of entertainment metadata, which has supported content discovery and user interfaces across the industry for decades.

With more viewers leaning on AI-powered search and recommendations, both companies see the partnership as a way to keep entertainment information organised, accurate and easy to navigate. In short, as algorithms take centre stage, it is the backstage data that keeps the show running smoothly.

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eNews

PNB partners Kiwi to launch credit-enabled UPI for users

Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback

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MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.

At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.

The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.

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The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.

The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.

With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.

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