MUMBAI: The newly developed All India Radio (AIR) packages might be something ad agencies and advertisers should have a closer look at. Percept Picture Company division...
MUMBAI: One of the world’s largest accounting and consulting organisations, BDO International, is the naming rights partner of the 11th women’s Champions Trophy hockey tournament. The...
MIAMI: Royal Caribbean International received the New York American Marketing Association’s Silver EFFIE Award a few days ago for its Alaska Get Out There advertising and...
MUMBAI: The prodigals return. Two executives who’d left Publicis Groupe owned Starcom Worldwide for other opportunities have “returned to the fold.” CR Mallikarjunadas, currently with Asian...
CHENNAI: The “Dewmobile” is ready to roll. Carrying forward the success of Pepsi’s Mountain Dew since its launch in Chennai, the unique, neon-coloured drink is doing...