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MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television commercials. At the seminar on Pester Power organised by...
ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
It’s been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefully in Chennai in the wee hours on...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
