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The dilution of a business name by so many similar names points to the demise of the power of once-unique names. They have become a big...
Pay a high price to acquire a blockbuster movie, back it with heavy marketing, and hope the advertising money will follow. That is what Zee Cinema...
MUMBAI: For a couple of years now, consumers have been subjected to the ongoing price war between the detergent and shampoo brands of Hindustan Lever Limited...
MUMBAI: One of the leading players in Mumbai’s outdoor horizon, Bright Advertising, recently crossed the magical 1,000 mark. The Bright kitty now has more than a...
MUMBAI: Chandradeep Mitra has been appointed as the president of Mudra’s media agency Optimum Media Solutions (OMS). Mitra will be based out of Mumbai and will...
