MAM
[V] + HLL = ‘Curl ho na ho’ contest
MUMBAI: With the curly locks back into making a fashion statement, HLL decided to play whacky by partnering with Channel [V] in the very original Sunsilk Curl Control ‘[V]’s Curl ho na ho’ contest.
The contest essentially is about how curly your curls can get, and if you manage to score on their curl-o-meter, you might just end up curling up with a friend in Kuala Lampur, Malaysia.
This ‘curl power’ contest is a strategy used by HLL to lure the generation next into trying out their new Sunsilk Naturals Curl Control shampoo formulated for curly and wavy hair.
Their approach to iniate an association with the very whacky and funky [V] seems to have held them in good stead, as Channel [V] head honcho Amar Deb says, ” The response is very good; our mailboxes are jammed.”
Good for HLL and even better for [v] as they are expecting loads of partnerships in the near future.
Now, thats what one calls a win-win situation.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
