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NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr. Bernd Schmitt. Defining experiential marketing as a tool for the...
NEW DELHI / MUMBAI: The clock is ticking for the latest uplinking extension given to Star India for its news channel and it runs out Wednesday...
MUMBAI: Sponsorship of art hasn’t really kicked in India despite the presence of several corporate players including foreign banks who have tried their best. But, if...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems! On 24 February...
NEW YORK: The next paradigm shift in instantaneously gauging the popularity of music videos on music TV channels through mobile interactivity is here! Snap polls on...
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