MAM
Bright crosses the 1000 mark in city of dreams
MUMBAI: One of the leading players in Mumbai’s outdoor horizon, Bright Advertising, recently crossed the magical 1,000 mark. The Bright kitty now has more than a 1,000 hoardings that it rents out in Mumbai.
Commenting on the milestone, Bright Advertising chief, Yogesh Lakhani ,told Indiantelevision.com, “It is a great feeling to have crossed this magical mark. We have been in the advertising business for over 25 years and entered the outdoor space around 15 years ago, all the growth has happened because of the immense choice we offer our clients and because of the high quality of our round the clock personalised service.”
The outdoor major which has its presence across Mumbai is particularly strong in the Bandra- Matunga belt as well as in the northern suburbs from Malad to Bhayandar.
One thing about Bright is that the many eyeballs that look at hoardings must have observed are the numerous tie ups and outdoor media partnerships that Bright has with films, entertainment and corporate events. “It is part of our strategy and we believe that its a win-win way to market our offerings” quipped Lakhani.
The outdoor advertising space has gained a lot of prominence in the past decade and today, giant mega sized hoardings are as much part and parcel of the cityscape as its skyscrapers and shanties. “Mumbai truly is a city where millions have realised their dreams,” remarked Lakhani.
“I started this advertising business with only a hundred rupees in my pocket and have grown it to where it is on the sheer dint of hard work, honesty and service,” he concluded.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
