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MUMBAI: Malaysian media magnate Ananda Krishnan’s pay TV company, Astro All Asia Networks, has raised $526 million (M$ 2 billion) through its Initial Public Offering (IPO)...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr. Bernd Schmitt. Defining experiential marketing as a tool for the...
NEW DELHI / MUMBAI: The clock is ticking for the latest uplinking extension given to Star India for its news channel and it runs out Wednesday...
MUMBAI: Sponsorship of art hasn’t really kicked in India despite the presence of several corporate players including foreign banks who have tried their best. But, if...
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