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MUMBAI: Madison Media Sigma has bagged the media duties of the electrical appliances manufacturer Crompton Greaves. The agency will handle its entire range of products including...
VARCA, GOA: For Vivaki chief strategy and innovation officer Rishad Tobaccowalla, the ad world is all about creativity. Be it sound, be it picture, be it...
VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative...
VARCA, GOA: Marketers should keep the content flowing in order to hold the consumers captive for long. At Goafest 2012, Coca-Cola VP – global advertising strategy...
VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tactics. “Advertising effectiveness is no more...
