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MUMBAI: A 100 per cent allocation of a $1.75 million budget to free-to-air (FTA) results in a campaign viewed by just 33 per cent of the...
MUMBAI: Software giant Microsoft has announced the launch of a creative storytelling contest -The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries...
MUMBAI: Colors, the Hindi general entertainment channel from the Viacom 18 stable, has emerged as the biggest gainer in the week ended 28 January, as far...
MUMBAI: Malar Publications promoted radio venture Hello FM 106.4 has awarded its creative duties to Chennai-based communication agency, Gutfeel. Confirming the development to Indiantelevision.com, Hello FM...
MUMBAI: Havas Media has announced the expansion of its specialist Performance and quantitative marketing arm, Ecselis ,to Singapore, Kuala Lumpur and Sydney. Ecselis will be headquartered...
