MAM
Brands to explore youth power at MTV’s Youth Marketing Forum
MUMBAI: The 2012 edition of Youth Marketing Forum, MTV‘s flagship youth insights event on 27 April, will explore the power exuded by the youth and the strategies deployed by the marketing gurus across the world to harness this youth power.
This year‘s prominent speakers include Henri Holm from Rovio Entertainment, the makers of Angry Bird, author Chetan Bhagat, Interbrand European Digital Director Simon Smith, Earth Hour co-founder Andy Ridley – and Sony Music Entertainment senior director of marketing and publicity Angela Barkan among others. The speakers will share their insight and ideas on marketing to youth and leveraging their power to create revolutions.
The day will also include prominent brand bosses including brand and business heads from Tata Docomo, Nike, Viacom18 Motion Pictures and more who will discuss how brand need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.
The forum will be anchored by MTV‘s Cyrus Broacha, while stand-up comedian Sorabh Pant will do a stand up act.
In addition the day will see the release of the MTV‘s annual youth study, a comprehensive study with 5000+ youth across 30+ cities in India that probes into their need to stay connect 24X7 and desire to express.
The Youth Marketing Forum 2012 is scheduled at ‘The Hangar‘ – Intercontinental The Lalit, in Mumbai. The event has Tata Docomo as presenting sponsor while Bookmyshow is the online ticketing partner.
MAM
Ad veteran Amitabha Lahiri passes away; led MASH Advertising as CEO
Industry remembers seasoned leader who shaped brands across top agencies
NEW DELHI: Amitabha Lahiri, a seasoned name in India’s advertising industry and chief executive officer of MASH Advertising, has passed away, according to media reports.
Lahiri brought with him over three decades of experience across some of the country’s most prominent agencies, carving a reputation for building brands and businesses with equal ease. At MASH Advertising, a unit of Percept Ltd, he played a key role in shaping the agency’s direction and growth since its inception.
He joined the Percept group in 2007 as senior vice president at Hakuhodo Percept and was later elevated to chief operating officer. He eventually went on to lead MASH India as chief executive, steering the agency through its formative years and positioning it as a creative and strategic player in the market.
Before his stint with Percept, Lahiri held leadership roles across leading global networks. He served as vice president at Dentsu Marcom and JWT, and earlier as vice president and branch head at Everest Brand Solutions in Delhi. His career also included significant tenures at McCann Worldgroup, Lowe Lintas and Leo Burnett, where he honed his expertise in account management and brand strategy.
Colleagues and industry peers remember Lahiri as a steady hand in a fast-changing business, someone who combined creative instinct with sharp commercial understanding. His journey from early roles in Mumbai’s advertising scene to leading agencies in Delhi reflects the evolution of India’s ad industry itself.
His passing marks the loss of a veteran who helped shape campaigns, teams and agencies across decades. As the industry continues to evolve, Lahiri’s legacy will endure in the many brands he influenced and the professionals he mentored along the way.
