iWorld
ChuChu TV on YouTube records 10m subs with 154 kids videos
MUMBAI: A YouTube channel seems to be creating wonders with kids rhymes, and it is getting wonderful views and reviews and clicks! ChuChu TV, an Indian YouTube channel for kids, gives a positive spin to original nursery rhymes.
One of the most popular edutainment channels worldwide, ChuChu TV, in its fourth year, has received 10 million subscribers with just 154 videos, making it the fastest-ever growing YouTube channel in the family entertainment and pre-school education space. This incredible milestone which reiterates ChuChu TV’s remarkable success was achieved on 17 June, 2017.
Indiantelevision.com had reported in May 2017 that T-Series stayed put in its #1 spot on the top of the charts for the 11th week in a series. One of the India’s largest music labels and movie studio’s destination on YouTube popped up 26% to close out the week with more than 321.3 million views. Way far behind in the second place was Ryan Toys Review. The aging toddler saw his channel go up 4% in its week-over-week view count to top out at nearly 214.8 million views, TubeFilter had reported. In the fifth position was SET India. The YouTube home of Sony Entertainment (India) jumped up 19% to end the week with almost 183.1 million views.
Says ChuChu TV co-founder and CEO Vinoth Chandar, “We are delighted to have made history by becoming the fastest growing family entertainment and preschool channel. We have always believed in quality and positive messaging and this landmark is a thumbs-up from our audience and care-givers. It inspires us to create iconic content, introduce consumer products and basically do more of everything that delights and educates our audiences across the world.”
ChuChu TV is the fourth largest YouTube channel in India with its online audience larger than that of All-India Bakchod (AIB), Viral Fever Videos or Comedy Nights, Colors TV and Star Plus. The channels more popular with a larger subscriber-base than ChuChu TV are — T-Series, Sony and ZeeTV.
However, T-Series has grown over the years through an upload of around 10000+ videos, SET India has around 17000+ videos and ZeeTV around 68000+ videos, whereas ChuChu TV has only 154 so far, making it a leader in its own right.
In addition, ChuChu TV has achieved this milestone in four years. In terms of views, ChuChu TV has a whopping 12 billion views across all its channels. It ranks #1 in Asia Pacific region and in India and #2 worldwide in terms of subscribers in the family entertainment & pre-school education categories.
ChuChu TV is a YouTube based kid’s channel which offers educational videos and original nursery rhymes refreshed with a positive message. Designed to engage children through a series of upbeat songs and colourful animations, ChuChu TV has been making learning engaging and fun for toddlers in over 75 countries worldwide, truly making the channel a global phenomenon. Positive messages are at the heart of ChuChu TV’s entertaining songs and animations. Beloved nursery rhymes like “Chubby Cheeks” and “Baa Baa Black Sheep” have been re-written to promote the value of sharing and helping others, while “Head, Shoulders, Knees and Toes” highlights the importance of exercise in a way that young children will understand.
Their motto is ‘Spreading goodness among children,’ and the channel strives to keep to with every new video they offer to their young audience.
ALSO READ:
BBC Learning English – Thai now live on website, FB, YouTube & Instagram channels
YouTube’s Top 50: T-Series tops & SET India bags 5th slot
YouTube & Vimeo to stream record DD show, producers explore tieups with pvt channels
YouTube fanfest returns to India for 3rd edition
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
