Brands
Top 10 television advertisers during first 24 weeks of 2017
BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are from the FMCG genre.Overall, 27 advertisers have been present at least for one week in the BARC’s weekly lists of TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.
HUL leads the pack by far with a total of 27,56,296 ad insertions during the 24 week period, followed by RBIL with 14,00,356 insertions. Patanjali with 5,68,023 insertions (just a fraction above 20 percent of HUL’s ad insertions) is third. Ad insertions by the HUL group would be much higher once the insertions by other companies associated with HUL are added.
The fourth largest advertiser during the period is confectionary giant Cadbury’s India Limited (Cadbury’s) which was present in BARC’s Top 10 advertisers lists for 23 of the first 24 weeks of 2017 – Cadbury’s had insertions of 5,26,685 during the period. HUL’s beverages associate – Brooke Bond Lipton India Limited (Brooke Bond) was fifth in the pecking order with 4,48,054 insertions during the 22 weeks that it was present in BARC’s weekly lists. It may be noted that the sum of insertions mentioned in this paper are the sum of only those numbers when they were present in BARC’s weekly lists of top 10 advertisers. The actual number of insertions will be much higher. Please refer to the figure below for a list of top 10 advertisers during the first 24 weeks of 2014, based on their presence in BARC’s weekly lists of top 10 advertisers
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
