MAM
Swiggy, AIB target India’s love for food and movies
NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.
The video showcases some iconic scenes from Bollywood classics like Rock On, Zindagi Na Milegi Dobara, Kabhi Khushi Kabhi Gham, Raaz etc and whips them into a five-minute cocktail of clever banter and satiric humour. In just three days, the video garnered over one million views on YouTube and close to 600 shares on Facebook.
Swiggy marketing vice president Srivats TS said, “Swiggy has become an integral part of people’s lives through its promise of lightning fast delivery to sate the hunger pangs. We realised that there are two things India absolutely loves, Bollywood and food. So, we thought, why not make the movies lightning fast as well! This video is an attempt by us, in collaboration with AIB to bring some joy to our consumers.”
AIB co-founder Tanmay Bhatt said, “I love collaborating with Swiggy when it comes to videos…or lunch..or dinner…or breakfast. I had a great time making this video because I could write off watching all these movies as ‘research’”.
Credits:
Conception & Execution- AIB
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
