Ad Campaigns
Star India launches MI Vs CSK IPL opening game campaign
MUMBAI: With just two days for the gripping cricketing action-entertainment of the much anticipated VIVO IPL 2018 to begin, Star India has unveiled yet another feisty campaign; this time, it’s the ‘Best vs Best’.
The narrative stokes passion of the fans around the high-octane action promised highly awaited opening clash between current champions Mumbai Indians (MI) and Chennai Super Kings (CSK), returning after two editions.
This match and all the matches will be aired on the Star Sports bouquet (Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English), Suvarna Plus, Star Maa Movies, Jalsha Movies and live streamed on Hotstar in India, US and Canada.
The narrative of the latest campaign created by the Star Sports creative team rekindles the greatest rivalry of IPL between the two teams, who amongst them have won five IPL trophies out of the total ten leagues organised so far. The campaign drives a gritty face-off between MI and CSK in an opening encounter that promises great action with some of the best players in the VIVO IPL 2018.
What is already fuelling fan frenzy is that VIVO IPL 2018 is set to witness CSK’s return under the iconic MS Dhoni’s leadership, after a two-year absence. The fact that these fierce rivals, who have clashed in three of eight past finals, will square up for the opening game of the VIVO IPL 2018, will give a dream start to the single largest event. The film, driven by a catchy, clever script, gives strident voice to the fanatic support of fans of CSK and MI, with each side throwing the gauntlet at the other, confident that their team will crush their rivals in the opening match.
Star India president of consumer strategy and innovation Gayatri Yadav says, “With the combined power of digital and television and a first-ever six-language presentation including, Star Sports Tamil for CSK fans who have waited patiently for two long years for their heroes’ comeback, we are confident our presentation of the Vivo-IPL 2018 will deliver never-before fan experience.”
BCCI CEO Rahul Johri adds, “The IPL is the biggest and widely followed cricketing properties in the world. Over the years, each of the franchisees has developed a strong and loyal fan following, globally. The opening game between MI and CSK will serve as the perfect start to the action-packed season. The latter will be returning after two years amidst much hype and celebration and led by none other than MS Dhoni while the former is a three-time champion and one of the most consistent T20 teams.”
Star India will broadcast live matches of the league in six languages – Hindi, English, Tamil, Telugu, Bengali and Kannada on its broadcast network. The VIVO IPL will also be beamed live in these six languages on Hotstar.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
