Brands
Kalyan Jewellers announces campaign winners for a Mercedes Benz
MUMBAI: Jewellery brand Kalyan Jewellers has recently announced the top 25 winners from the “Shop and win 25 Mercedes Benz CLA” global campaign. The campaign, which was started as part of the brand’s Akshaya Tritiya offer in April, drew to a close on 9 June.
The winners from India were selected via an electronic raffle while the winners from other countries like UAE, Qatar, Oman and Kuwait were identified through the individual lucky draw from each country. As announced at the start of the campaign, 10 winners were selected from India, seven from UAE, three from Qatar, three from Oman and two from Kuwait. The cars keys will be handed over in the coming weeks after the formalities are completed.
Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “I would like to congratulate the all the lucky winners. At Kalyan our endeavour has been to enable our customers to extract value from their purchase while providing a great shopping experience. This campaign was an extension of that thought, and I am delighted that we could play a small part in helping realise the dreams of our customers.”
The campaign marks the single largest offer of free Mercedes Benz CLA in a raffle draw in India and GCC. Customers participated in the promotion by making a minimum purchase across Kalyan Jewellers showrooms in their respective countries.
The list of all winners is as follows.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
