iWorld
Facebook to provide more video ad options for advertisers
For advertisers, social media giant Facebook has decided to come up with some more advertising options.
Through a blog post, Facebook stated how they will now allow companies to advertise on premium video content through the In-Stream Reserve program.
As per Facebook, the selected-content includes “the most engaging, highest quality publishers and creators”. This content will be shown to specific target groups verified by global information and measurement company Nielsen.
Facebook explained how the In-Stream Reserve is a great option for premium online video and TV buyers, particularly those targeting younger, compact demographics and irregular TV viewers.
As per Facebook, the in-stream video ads are fully watched 70 per cent of the time. The In-stream reserve categories allow an advertiser to select which topics they want their ads to run on, including sports, fashion/beauty and entertainment.
The social media company will also let the advertisers to advertise on specific shows or for an exclusive advertiser for a single show. “These types of ads are being tested on,” said Facebook.
“The ThruPlay program will only charge advertisers if their ad is watched to the end, or viewed for at least 15 seconds,” Facebook added.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
