MAM
Adidas extends contract with Rohit Sharma
MUMBAI: Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma. The cricketer has been associated with the brand since 2013.
The Indian opener, who recently became the third fastest batsman along with former skipper Sourav Ganguly to have completed 8,000 runs in ODI cricket, mentioned that he is looking forward to the association saying, “I feel Adidas is the best brand for athletes I truly believe in their products and the comfort and benefit they offer me in my sport. Further, they have continuously stepped in to provide customized solutions to athletes, including me, thereby helping us overcome many injuries.”
He continued, “It is the leading sports brand and has played a key role in promoting sports at grassroots, which includes providing world-class platforms and experiences accessible to amateurs and pro-athletes. I look forward to our association going from strength to strength.”
Adidas already has on board sprinter Hima Das, hockey player Manpreet Singh and heptathlete Swapna Barman.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
