The brand will be leveraging OOH advertising to celebrate athletes' fighting spirit.
Featuring Mirabai Chanu, PV Sindhu & others, the song 'Mauka Hai' pays tribute to unwavering India
The 20-film series is the opening chapter of the brand attitude - Impossible Is Nothing.
Companies need to take this aspect seriously in the future.
It will also work with Hima Das to understand her training and race-day nutrition better
