iWorld
Shemaroo Filmi Gaane hits the record-breaking mark of 30million subscriber base
MUMBAI: Another feather added to the cap of India’s leading content powerhouse Shemaroo Entertainment. Its leading YouTube channel Shemaroo Filmi Gaane hits an outstanding mark of 30 million subscriber base. Shemaroo Filmi Gaane YouTube channel is the 5th most subscribed channel in India and receives massive views of 18 million a day with 8 million unique users daily. To ring in the celebration, Shemaroo has planned a series of activities, one of them is a special bonanza marathon of live streaming Hindi film songs right from the golden era to the new millennium of 2000s. The YouTube channel is a delight for every Hindi music lover and is the one-stop destination for classic Bollywood melodies for many Bollywood music ardent followers across the globe. The YouTube channel also sees a regular consumption of 50 million minutes every day and this has been made possible by a rich library of timeless melodious songs, expert curation and creation of the genres of music that is packaged and presented for every mood of the listener, these playlists perfectly satiates the melodious Bollywood songs cravings of all Hindi music lovers.
The marathon of live streamed songs is certainly a delight for the subscribers and will be promoted across different platforms under #30MFilmiGaaneClub. These songs will be played across a period of 3 days where the viewers will be engaged through trivias and thrilling contests that promise exciting goodies at the end. Its content appeals to the young and old alike, and the audience base is spread across multiple geographies like India, USA, UAE, Canada, Australia and more reaching 91 million unique users monthly.
Shemaroo operates multiple YouTube channels that have seen high engagement levels from audiences worldwide. Ranked among the top 40 channels in the world, Shemaroo Filmi Gaane is one of the most viewed YouTube channels and over the years the channel has seen a humungous growth in subscribers. Each playlist is specially curated and crafted taking into consideration the engagement and preferences of listeners. The initiative #FilmiGaaneAntakshari has also been recognised in the prestigious ‘Limca Book of World Records’ for their longest running Antakshari campaign, where viewers were engaged Antakshri game on Twitter. #FilmiGaaneAntakshari was a first-of-its-kind digital campaign that ran on Twitter for seven continuous days adding up to a total of 168 hours. This also broke the record for “Most Tweets in a Day” with a figure of 34,949 tweets.
As one of the early adopters of YouTube, they were amongst the first few players in India to sign up with YouTube in the year 2009. Started in 2010, Shemaroo Filmi Gaane has been an instant hit and has been popular amongst people. It offers a varied range of more than 5,000 songs from super-hit Bollywood movies. The content on the channel fits all age groups and is a treat for every music lover and Bollywood buff. Shemaroo Entertainment’s Filmi Gaane channel has come a long way and it aims to strengthen the audience base with a promise to entertain all.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
