iWorld
Shemaroo Filmi Gaane hits the record-breaking mark of 30million subscriber base
MUMBAI: Another feather added to the cap of India’s leading content powerhouse Shemaroo Entertainment. Its leading YouTube channel Shemaroo Filmi Gaane hits an outstanding mark of 30 million subscriber base. Shemaroo Filmi Gaane YouTube channel is the 5th most subscribed channel in India and receives massive views of 18 million a day with 8 million unique users daily. To ring in the celebration, Shemaroo has planned a series of activities, one of them is a special bonanza marathon of live streaming Hindi film songs right from the golden era to the new millennium of 2000s. The YouTube channel is a delight for every Hindi music lover and is the one-stop destination for classic Bollywood melodies for many Bollywood music ardent followers across the globe. The YouTube channel also sees a regular consumption of 50 million minutes every day and this has been made possible by a rich library of timeless melodious songs, expert curation and creation of the genres of music that is packaged and presented for every mood of the listener, these playlists perfectly satiates the melodious Bollywood songs cravings of all Hindi music lovers.
The marathon of live streamed songs is certainly a delight for the subscribers and will be promoted across different platforms under #30MFilmiGaaneClub. These songs will be played across a period of 3 days where the viewers will be engaged through trivias and thrilling contests that promise exciting goodies at the end. Its content appeals to the young and old alike, and the audience base is spread across multiple geographies like India, USA, UAE, Canada, Australia and more reaching 91 million unique users monthly.
Shemaroo operates multiple YouTube channels that have seen high engagement levels from audiences worldwide. Ranked among the top 40 channels in the world, Shemaroo Filmi Gaane is one of the most viewed YouTube channels and over the years the channel has seen a humungous growth in subscribers. Each playlist is specially curated and crafted taking into consideration the engagement and preferences of listeners. The initiative #FilmiGaaneAntakshari has also been recognised in the prestigious ‘Limca Book of World Records’ for their longest running Antakshari campaign, where viewers were engaged Antakshri game on Twitter. #FilmiGaaneAntakshari was a first-of-its-kind digital campaign that ran on Twitter for seven continuous days adding up to a total of 168 hours. This also broke the record for “Most Tweets in a Day” with a figure of 34,949 tweets.
As one of the early adopters of YouTube, they were amongst the first few players in India to sign up with YouTube in the year 2009. Started in 2010, Shemaroo Filmi Gaane has been an instant hit and has been popular amongst people. It offers a varied range of more than 5,000 songs from super-hit Bollywood movies. The content on the channel fits all age groups and is a treat for every music lover and Bollywood buff. Shemaroo Entertainment’s Filmi Gaane channel has come a long way and it aims to strengthen the audience base with a promise to entertain all.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
