MAM
ZEE5 launches ‘Republic of Entertainment’ campaign to democratise content viewing
MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the country transitioned to become an independent republic, Republic Day holds a special significance for every Indian. ZEE5 imbibes the essence of this momentous occasion to transform into a ‘Republic of Entertainment’ and entertain every Indian with content in 12 languages and multiple genres encompassing blockbuster movies, path-breaking original web-series, India’s most popular TV shows, live TV channels, latest super-hit music videos, lip-smacking recipes and fun content for kids.
The pledge, “This Republic Day, we pledge to entertain you, with no bias to language or genre, the best of entertainment – with the most variety and diversity, We are the republic of entertainment!”, will be taken by Bollywood, TV, digital and music celebrities. The pledge reinforces ZEE5 as the premier entertainment hub for viewers, without any bias to language or genre.
ZEE5 programming head Aparna Acharekar said, “Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is dated several years ago. Many elements of India's diverse cultures, such as Indian philosophy, cuisine, languages, dance, music, and movies have a profound impact across the country and the world. At ZEE5 we believe that it is our duty to entertain all equally with content that has no bias towards any particular language or genre, content that celebrates the variety and diversity of India and its people! We have therefore decided to take a pledge of entertainment on this day and create a republic of entertain at ZEE5!”
With 125,000 hours of content / entertainment across 12 languages, 800+ top-rated TV shows, 4100+ movies, 90+ path-breaking originals, super-hit music videos, 90+ live channels, 30+ news channels, 3000+ hours of kids content, lip-smacking food videos, and more, ZEE5’s depth of offerings across content types, genres and languages is hard to beat and appeals to the viewer looking for a complete entertainment package destination.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
