MAM
ZEE5 launches ‘Republic of Entertainment’ campaign to democratise content viewing
MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the country transitioned to become an independent republic, Republic Day holds a special significance for every Indian. ZEE5 imbibes the essence of this momentous occasion to transform into a ‘Republic of Entertainment’ and entertain every Indian with content in 12 languages and multiple genres encompassing blockbuster movies, path-breaking original web-series, India’s most popular TV shows, live TV channels, latest super-hit music videos, lip-smacking recipes and fun content for kids.
The pledge, “This Republic Day, we pledge to entertain you, with no bias to language or genre, the best of entertainment – with the most variety and diversity, We are the republic of entertainment!”, will be taken by Bollywood, TV, digital and music celebrities. The pledge reinforces ZEE5 as the premier entertainment hub for viewers, without any bias to language or genre.
ZEE5 programming head Aparna Acharekar said, “Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is dated several years ago. Many elements of India's diverse cultures, such as Indian philosophy, cuisine, languages, dance, music, and movies have a profound impact across the country and the world. At ZEE5 we believe that it is our duty to entertain all equally with content that has no bias towards any particular language or genre, content that celebrates the variety and diversity of India and its people! We have therefore decided to take a pledge of entertainment on this day and create a republic of entertain at ZEE5!”
With 125,000 hours of content / entertainment across 12 languages, 800+ top-rated TV shows, 4100+ movies, 90+ path-breaking originals, super-hit music videos, 90+ live channels, 30+ news channels, 3000+ hours of kids content, lip-smacking food videos, and more, ZEE5’s depth of offerings across content types, genres and languages is hard to beat and appeals to the viewer looking for a complete entertainment package destination.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
