Brands
Lux Toilet Soap secures top spot in BARC week 25 ratings
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 June to 26 June 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week of 2020.
Top advertisers:
Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd picked the top two spots with 292536 and 84987 insertions respectively.
The following spot was acquired by Godrej Consumer Products Ltd with 67256 insertions.
Brooke Bond Lipton India Ltd and ITC Ltd recorded 46500 and 41791 ad insertions respectively.
Procter & Gamble Home products acquired the sixth spot with 36676 ad insertions on TV.
Other top brands in the pecking order were as follows: Procter & Gamble, Amazon Online India Pvt Ltd, Cadburys India Ltd, Ponds India.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 25 | ||||
| 1 | HINDUSTAN LEVER LTD | 292536 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 84987 | ||
| 3 | GODREJ CONSUMER PRODUCTS LTD | 67256 | ||
| 4 | BROOKE BOND LIPTON INDIA LTD | 46500 | ||
| 5 | ITC LTD | 41791 | ||
| 6 | PROCTER & GAMBLE HOME PRODUCTS | 36676 | ||
| 7 | PROCTER & GAMBLE | 30234 | ||
| 8 | AMAZON ONLINE INDIA PVT LTD | 24555 | ||
| 9 | CADBURYS INDIA LTD | 20293 | ||
| 10 | PONDS INDIA | 19034 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands:
Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 22772
insertions on TV. It was followed by Horlicks (16812) and Amazon.in (16535).
The fourth and fifth sport was acquired by Policybazaar.com and Surf Excel Easy Wash with 16196 and 14503 insertions, respectively.
Other top brands in the pecking order are as follows: Dettol Toilet Soaps, Wheel Active 2 in 1, Close Up Ever Fresh, Godrej No.1 Soap, Sunsilk Black Shine.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 25 | ||||
| 1 | LUX TOILET SOAP | 22772 | ||
| 2 | HORLICKS | 16812 | ||
| 3 | AMAZON.IN | 16535 | ||
| 4 | POLICYBAZAAR.COM | 16196 | ||
| 5 | SURF EXCEL EASY WASH | 14503 | ||
| 6 | DETTOL TOILET SOAPS | 13549 | ||
| 7 | WHEEL ACTIVE 2 IN 1 | 12726 | ||
| 8 | CLOSE UP EVER FRESH | 12645 | ||
| 9 | GODREJ NO.1 SOAP | 12126 | ||
| 10 | SUNSILK BLACK SHINE | 11877 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands | ||||
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
