MAM
Dream 11 bags IPL title sponsorship rights
NEW DELHI: Fantasy sports platform Dream11 has bagged the title sponsorship rights of IPL 2020 for Rs 222 crore, as per PTI reports. The fantasy league platform has replaced the Chinese mobile phone brand Vivo for a four-and-a-half-month deal.
Dream11 has been one of the IPL sponsors for a couple of years now. "Dream11 has won the rights with a bid of Rs 222 crore," IPL Chairman Brijesh Patel told news agencies.
However, there has been no confirmation from Dream 11, at the time of filing this story.
Companies like Tata Sons, Unacademy, and Bjyus participated in the bidding process. According to multiple media reports, Unacademy had bid Rs 210 crore, Tata Sons had bid Rs 180 crore and Byju's had bid Rs 125 crore.
Vivo and BCCI postponed their partnership for one year due to the prevailing Sino-India border stand-off. Under the deal with Vivo, BCCI was receiving Rs 440 crore per year. The IPL will be held from September 19 to November 10 in the UAE this year.
On August 10, the Board of Control for Cricket in India (BCCI) had sent out invitations to third parties to express their interest (EOI) in acquiring the title sponsorship rights for IPL 2020.
Fantasy sports platform Dream11 wins IPL title sponsorship rights with a bid of Rs 222 crore: IPL Chairman Brijesh Patel to PTI
— Press Trust of India (@PTI_News) August 18, 2020
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
