MAM
Dream 11 bags IPL title sponsorship rights
NEW DELHI: Fantasy sports platform Dream11 has bagged the title sponsorship rights of IPL 2020 for Rs 222 crore, as per PTI reports. The fantasy league platform has replaced the Chinese mobile phone brand Vivo for a four-and-a-half-month deal.
Dream11 has been one of the IPL sponsors for a couple of years now. "Dream11 has won the rights with a bid of Rs 222 crore," IPL Chairman Brijesh Patel told news agencies.
However, there has been no confirmation from Dream 11, at the time of filing this story.
Companies like Tata Sons, Unacademy, and Bjyus participated in the bidding process. According to multiple media reports, Unacademy had bid Rs 210 crore, Tata Sons had bid Rs 180 crore and Byju's had bid Rs 125 crore.
Vivo and BCCI postponed their partnership for one year due to the prevailing Sino-India border stand-off. Under the deal with Vivo, BCCI was receiving Rs 440 crore per year. The IPL will be held from September 19 to November 10 in the UAE this year.
On August 10, the Board of Control for Cricket in India (BCCI) had sent out invitations to third parties to express their interest (EOI) in acquiring the title sponsorship rights for IPL 2020.
Fantasy sports platform Dream11 wins IPL title sponsorship rights with a bid of Rs 222 crore: IPL Chairman Brijesh Patel to PTI
— Press Trust of India (@PTI_News) August 18, 2020
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
