MAM
APIS Honey partners with Rajasthan Royals for IPL 2020
NEW DELHI: APIS Honey has partnered with Rajasthan Royals for the upcoming edition of the Indian Premier League. APIS Honey comes in as the leading headgear partner for Rajasthan Royals, with the logo to be sported throughout the IPL by leading cricketing names from around the world.
The Indian Premier League is a fantastic platform that is loved and adored by the fans and is a religiously followed league across the country. APIS has always believed in quality and innovation and because of this, the brand today has a pan India presence with a strong following in a matter of just 3 years, thus making a positive impact on the health of the consumers. Through this partnership with Rajasthan Royals and their presence in the IPL, APIS would like to further accentuate their stand for a health-driven lifestyle, impacting lives positively and disseminating the importance of healthy living.
Speaking on this association APIS India Ltd CEO Pankaj Mishra “During the pandemic, health has taken centre stage in everyone’s lives. Moreover, from washing hands to maintaining a reasonable distance with people outside, to adopting a healthy lifestyle with healthy eating has become the mantra for the people to increase immunity naturally. The synergy between both the brands to work together and drive the message for health is something we are really looking forward to. Rajasthan Royals is one of the most exciting teams in the league boasting a brilliant combination of young Indian talents with International superstars of the game and we look forward to a great association.”
“One of the best products we can consume for good health is honey which has proven health and medicinal benefits. The importance of Honey is once again in limelight as an effective natural therapy that is capable of reducing acute inflammation through encouraging immune response. Several studies have proved its potential healing capability against numerous chronic diseases/conditions. Even taking honey daily with a lukewarm glass of water has great benefits and helps maintain energy levels.”
Also speaking on the partnership was Rajasthan Royals’ star batsman, Robin Uthappa: “As a sportsperson staying healthy and fit is imperative and honey is a really important ingredient for that in our everyday lives. Today, given the situation, health is the topmost priority for almost everyone. Having APIS in the Royals family is brilliant and more importantly, it sends out an important message surrounding health and the need to embrace a healthy life, not just for people involved in sport but for every individual. It’s good to sport a brand which is involved in the promotion of health and using the medium to good effect.”
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
