MAM
Wondrlab appoints Sandesh Shetty as lead integration director – west, experience platform
NEW DELHI: Platform-first martech startup Wondrlab has appointed Sandesh Shetty as lead integration director – west, experience platform. He will report to Wondrlab co-founder and managing partner – experience platform Vandana Verma.
In his new mandate, Shetty will infuse new-age thinking with conventional mediums of experiential marketing, helping clients in India’s western regions win in these spaces.
Verma said, “Our recent acquisition of What’s Your Problem and our new operations in NCR are testimony to our growth and momentum. Bringing in experienced talent like Sandesh to support this unprecedented pace is the natural next step. His ability to understand offline experiential touchpoints and leveraging technology helps nudge products off the shelf for clients. Sandesh has the unique ability to merge the best of traditional cross-category thinking with contemporary platform-first experiential solutions. With his appointment, clients can leverage his stellar experience and expect a deep commitment toward solving their business problems.”
Shetty has over two decades of robust experience in activation, experiential marketing and strategy. He has a wealth of knowledge when it comes to different experiential marketing touchpoints. His last stint was as senior vice president – experiential at Arc Worldwide, Publicis Groupe’s full-service shopper marketing and experiential division. Apart from this, he has held senior roles in agencies such as DDB Mudra, Ogilvy, and Kidstuff Promos. At Wondrlab, Shetty will now help apply martech solutions to the conventional mediums of experiential marketing such as events, activation, rural and shopper.
Shetty added, “Platformisation is a revolution in the business of experiential marketing. None of the existing players addresses this need-gap to lead brand experiences in the right direction, effectively. My experience and understanding of this space perfectly match Wondrlab’s long-term vision. I look forward to creating innovative, immersive work for brands as I kickstart my exciting journey here.”
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
