MAM
Affle India rides high on Adtech surge, poised for strong growth
Mumbai: As per Elara diet report, global adtech leaders like Trade Desk and PubMatic have seen an average 16.0 per cent year-on-year revenue growth in developed markets (DM), with Trade Desk outperforming at 27.3 per cent. The shift from linear TV to connected TV (CTV), which offers higher ROI, is driving this growth. Programmatic advertising is also gaining traction as CMOs seek better results from their ad spend.
Trade desk reported strong 25.9 per cent year-on-year growth in Q2CY24, while PubMatic saw a modest 6.0 per cent due to changes in a major DSP buyer’s strategy. Despite this, both companies are maintaining solid growth in the US, with Trade Desk’s International segment performing especially well.
The adoption of CTV is accelerating, with PubMatic’s omnichannel video revenue, including CTV, growing 19 per cent year-on-year, and Trade Desk seeing significant gains in CTV as well. Lower CTV ad costs are attracting more ad dollars due to higher ROI.
Google’s decision to retain cookies has eased concerns about rising data costs. PubMatic and Trade Desk are well-positioned, with Trade Desk’s Unified ID 2.0 gaining traction.
Affle India, with 26.8 per cent exposure to DM, is expected to benefit from these trends. The company is projected to see steady eight to 10 per cent growth in DM, supported by CTV adoption and increased programmatic spending. Its strong presence in emerging markets (EM) further enhances growth potential, with an expected 21.0 per cent organic revenue CAGR for FY25E-27E. Analysts recommend a “Buy” with a target price of Rs 1,727.
Affle India is poised to capitalise on the ongoing adtech trends, making it a promising player in the industry.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
